What I learned today: SEO

Today in class I learned a lot about SEO. Otherwise know as Search Engine Optimization. SEO is a technique that is used in Inbound Marketing in order to get more views on your website or making your website more easily viewable by potential customers. There are a couple different ways of making your website have a better chance of getting viewed. One way is that you can pay for it to show up on the top of the search list on Google, Bing, or Yahoo. Usually when searching different keywords, the paid links are located at the top or on the right side of the search engine results. The "organic" or non-paid for links will show up as the second link, third link, fourth link, etc. The other ways to get your name at the top of the links is to use different keywords that people are most likely to type in when they search for what they are looking for. It is better in the end to try to get your website at the top of the organic list anyway instead of using the paid method because it is proven that most people dont even click on the paid links. So, why is it important to be educated about SEO? Because every minute that goes by and your link is not at the top; you could be losing potential customers.