Today was mainly focused on landing pages and how to differentiate between a regular web page and a landing page. I learned that all landing pages on your website are web pages but not all web pages on your website are landing pages. To be a true landing page, it must meet two criteria:
1-It has a form
2-It has to capture the person's information through a form
So, a landing page is a page on your website where one might "land" on that has a form for the visitor to fill out and it's only purpose is to get the persons information so you can turn them into a possible sales lead. Once you capture their email information you use email automation to automatically send the visitor your blogs and other valuable content that you believe is relevant to them.
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